Soapy Ideas
I was caught unawares when Gopi came and asked me what were the three things that one would look for while buying a men's soap. Well I promptly replied - 1). Aroma 2). Moisturiser and 3). Does not melt quickly in water.
However, that made me think what if I were to design a soap, how would I do it and why?
1). One idea is to have it mounted on a long brush like rod. Reason being, one never gets to scrub their back well and with such an arrangement they can lather it well.
2). Secondly, I thought how about having -use and throw soapy paper which can be worn as gloves. So, people can rub their body as they would do normally wearing those gloves and that would produce lather as well. This actually removes the step where people first lather and then scrub.
3). Thirdly, one likes to have variety with soaps. So, how about having a soap that gives different color and smell as you use it. It will be like an onion and have 2 or 3 such shades & smell which peel off as you use it.
Today, I sat through the advertisement presentations and apart from a couple of them, there wasn't anything interesting. The idea about a self-configurable car was good and the advertisement about the limited choices you get while choosing for MBA and bride but ample choices for a car was cool.
Innovation and creativity is essential in life and for me to sustain. I got great satisfaction in designing the creative strategy for Onida LCD launch. Lets hope people appreciate it and we can cleverly exploit the devil image to bring out aspects in men which are subliminal but not openly appreciated by society like - envy, anger, lust, sloth, gluttony, greed and vanity.
However, that made me think what if I were to design a soap, how would I do it and why?
1). One idea is to have it mounted on a long brush like rod. Reason being, one never gets to scrub their back well and with such an arrangement they can lather it well.
2). Secondly, I thought how about having -use and throw soapy paper which can be worn as gloves. So, people can rub their body as they would do normally wearing those gloves and that would produce lather as well. This actually removes the step where people first lather and then scrub.
3). Thirdly, one likes to have variety with soaps. So, how about having a soap that gives different color and smell as you use it. It will be like an onion and have 2 or 3 such shades & smell which peel off as you use it.
Today, I sat through the advertisement presentations and apart from a couple of them, there wasn't anything interesting. The idea about a self-configurable car was good and the advertisement about the limited choices you get while choosing for MBA and bride but ample choices for a car was cool.
Innovation and creativity is essential in life and for me to sustain. I got great satisfaction in designing the creative strategy for Onida LCD launch. Lets hope people appreciate it and we can cleverly exploit the devil image to bring out aspects in men which are subliminal but not openly appreciated by society like - envy, anger, lust, sloth, gluttony, greed and vanity.
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